Yes You Can! - Behind the hype and hustle of the motivation biz

From where I sit here in Australia, one of the most esoteric and quintessentialy American occupations must be that of professional speaker. It almost seems unbelievable that someone can earn their living from talking to rooms full of people. It seems to hark back to an earlier age, to the times when Dickens, Wilde and Twain travelled the US lecturing to vast audiences.
In Yes You Can! ex-Playboy editor Jonathan Black examines this amazing industry, and is drawn into its high-energy milieu to the point of seeking to become a motivational speaker himself.
Refreshingly, he never sets out to "expose" the industry, or to tear it apart. As he points out, he simply never met anyone who was manipulative, hypocritical or unusually avaricious. The motivational speaking industry is like any other, and Black does a brilliant job in explaining just how mundane - and often corny - its particular machinations are.
The speakers, both obscure and struggling and stellarly successful and wealthy, are shown here to be a wonderful crowd of eccentrics, each constantly working an angle and trying to stand out in a monstrously competitive field. His descriptions of their schtick are somethimes hilarious, and Black retains a cynic's eye throughout. But along with him you can't help but admire the incredible drive of these people to be successful.
Conceding that it is the type of career that normally attracts a bad rap, he speaks about the efforts being made to quantify the impacts of motivational speakers on company morale and - ultimately - profit. Unsurprisingly, this still looks like being almost impossible.
I was conscious throughout of the ways in which the self-help industry employ a wide range of media and technology to spread its message and, of course, to make money. The presence of so many celebrity speakers reminds us that this whole philosophy was born on the pulpit something which Black himself ultimately realises, in a moment of great personal significance. The speakers promote their audio material and their books, and vice versa, ad infinitum. This multiplicity of media marks motivation and self-help as distinctly modern phenomena, born in the age of modernity and in reaction to the changes it forced upon society.
Yes You Can! is a great book - well written, well researched and sensitively rendered. Jonathan Black has approached the subject in a uniquely thoughtful way and offers, for a change, some genuine insight into the business of self-help, instead of the usual blanket condemnation.