The Magic of Believing

One of my claims about the self-help genre is that, broadly speaking, it attracts the same breadth of writing skill as any other genre.
That is to say, there are some badly written books and there are some well-written books and a great deal of books that fall somewhere in the middle of that spectrum. And while haters of self-help would like to believe that it is the last refuge of the talentless, in fact many self-help writers (including many of the most famous) are quite accomplished craftspeople capable of expressing their ideas clearly and concisely and possessed of a talent for anecdote and clear expression of metaphorical meaning. Many self-help writers succeed where some novelists fail - they are capable of writing about lofty subjects without appearing pretentious, preachy or moralistic.
One of the books that I rate highly for literary merit is Claude M. Bristol's classic The Magic of Believing. It is such a charming book  that I defy anyone to read it and not be a little convinced by his theories, or at least taken in by the wonderful stories and examples he gives in support o of his thesis.

And what is his thesis? That anything which we truly believe is capable of being achieved. It is not willpower, talent, luck or any other external condition that is essential to success. It is a firm belief in the achievement of our goals that ultimately leads us straight to them.
Originally published in 1948, The Magic of Believing was written by an old-school journalist who had served in World War Two but who had for many years harboured a secret interest in Theosophy and New Thought. He condensed his ideas down into this wonderfully readable little book which details how he came to his belief in the efficacy of mind power, and also the other people he has encountered in his life who have used the power of belief to create a life they love.
He peppers the book with hints as to how we can remain resolute in our belief in our success. He advocates, for example, the doodling of dollar signs in idle moments, in staring at yourself in the mirror and asserting your authority and power, and in writing down your goals and dreams on cards and putting them all about the house so that you can read over and reflect on them at any tiome. These self-same techniques are still taught today in self-help books, though people rarely acknowledge Bristol as the originator.
And in truth he probably wasn't the originator of most of the self-help techniques he espouses in The Magic of Believing. Right from the beginning he acknowledges that everything he presents has been learned somewhere else. The card technque, for example, dates back to the advice of Benjamin Franklin and the use of affirmations in front of the mirror has its roots in the techniques of French psychologist Emile Coue.
Bristols's great talent was in making many of these quite hoary old ideas seem fresh and accessible. He also imbues his writing with a pally and often funny masculine swagger, making some of his more implausible claims seem like commonsense.
He is a great one for employing the tropes of science, as was popular among all witers of his day. He is very impressed, too, with what was then the fledgling science of psychology, and claims that all of his assertions have a sound grounding in psychological study.He also posits hinself as something of a skeptic and a sophisticate. His world-weary tone was probably cultivated during his years as a police reporter, and he brings the same hard-boiled language to the ideas of New Thought and self-help, making The Magic of Believing quite a unique sounding book.
Donald Meyer, in his 1965 book The Positive Thinkers, described Bristol's book as  having:

"...mixed Eddington, Freud, psychosomatics, electroencephalography, telepathy, Emerson and a host of other sources into his explanation of all events whatsoever as "mind stuff," hypnotism and suggestion." 

The book was also a favourite of Phyllis Diller, as you can see in this clip:

Catherine Ponder and the Rich Jesus

I am still working on my The Secret chapter -  it is the final chapter and seems as though it will never end.
One of the authors that Rhonda Byrne urges people to read is Catherine Ponder, who, she says, teaches the truth of the Bible stories - that Jesus, the prophets and patriarchs were in fact wealthy people who despised poverty.

When I worked in a New Age bookshop in Sydney in the 90s and 2000s Ponder's books were very popular, despite their high price. Published by DeVorss publications, Catherine Ponder is a Unity minister (ordained in 1956) who wrote quite a number of books, all based around her particular reading of the Bible as a prosperity text. After her endorsement in The Secret, it seems as though her books have reached a whole new generation of readership, and I notice that the Rev. Dr. Barbara King, one of my favourite women in the world, is teaching at the moment a course based on Ponder's books at her New Thought-based Hillside Chapel in Atlanta, Georgia.
I have gone back to look at Catherine Ponder's book The Dynamic Laws of Prosperity - a substantial text at 430pp. Ponder's style is folksy and engaging, and highly reminiscent of the earlier books of Florence Scovel Shinn. The book is filled with miraculous stories of people who have applied the techniques of New Thought in  their lives and achieved marvellous and unexpected results, usually in the shape of improved finances, work opportunities and greater prosperity. Ponder urges her readers to re-awaken to older dreams of greatness, happiness and wealth, and to employ the usual New Thought technologies of visualisation and affirmation to progress towards greatness. 
I'm not sure that Ponder needed to write quite as many books on the same theme as she did - the central message is repeated ad infinitum - but I have no doubt that she was sincere in her beliefs and her passion and enthusiasm is patent in her writing style. Hers was a thoroughly New Thought vision of the possibility of all people to be great, to be rich and happy and ultimately useful. There is, as well, something of the old-fashioned self-help notion of thrift and financial indepenedence, not to mention self-responsibility. The Ponderian subject is financially independent, working hard to enjoy good and beautiful things and to help others who may be less fortunate.
Ponder sees the individual as the primary source of their own poverty. The natural state is one of wealth, and if we would only stand aside we would allow the Universe to assert its own inevitable prosperity in our lives once again. She writes:

"In order to become financially independent, to the extent of having a constant financial income, it is necessary to discard a number of negative attitudes."

For Ponder, the first step towards wealth is the reorganisation of the mind, filling it with images of the  things we want and of the limitless possibilities before us. No wonder she is endorsed so heartily in The Secret.

• For more information about Florence Scovel Shinn, one of Ponder's principle influences, look here
• To read more about Catherine Ponder on her publisher's website, look here
• An interview with Rhonda Byrne, creator of The Secret

"The Map of the Soul" by Tricia Brennan

I have noticed lately that one of the more significant trends in self-help books is the elevation of intuition as the main force behind finding one's true life purpose. Australian Paul Fenton-Smith has just published a book called Intuition, and British author Angela Donovan has written a book called The Wish which sets about helping the reader get into touch with her intuititive side.
Adding to the zeitgeist is this handsomely produced new book from Australia's Rockpool Publishing. Tricia Brennan, the author, is described as an "intuitive counsellor" and the entire book is about using intuition to help recognise the forces and conditions that most fully resound with your life's central purpose.
It is a rigorous 12 level program for personal discovery, and I think that following such a program would indeed prove enormously beneficial. It is certainly a book meant to be read over an extended period, as each level requires a signifcant commitment of time and personal exploration. Brennan is a geat exponent of many of my own enthusiasms, including journalling, meditation and the use of affirmations.
The central premis of the book is that we need to get into alignment with our "Authentic Self" - the premise of many self-help books, of course, and one that intrigues and perplexes those who don't understand the genre.
This isn't really the kind of book to buy and read on the train. It requires a large amount of practical engagement, and following the program would appear to be a significant commitment.
Brennan is a subtle writer, and she explores the different shades of self-enquiry with sensitivity and intelligence. She is also not a propnent of self-indulgence, as is evidenced when she says:

"Feeling genuinely compassionate toward yourself is what alters negative behaviour - not self-pity but compassion."

A fine point, and one worth making.
How do we shift our lives "from mediocre to magical?" Uncover a practical plan to lead us toward our true purpose in life? Discover once again the great depths of meaning in which we used to dwell? Tricia Brennan's practical book will show you how.

You Can Heal Your Life

One of the most legendary books in the history of the self-help genre is Louise Hay's You Can Heal Your Life. Originally self-published, it went on to become a mammoth bestseller and the source of Ms. Hay's business and publishing empire. And, in more recent years, it has broken new ground by becoming the first self-help book to be turned into a full-length motion picture.
The book is pretty much run-of-the-mill New Thought. At the time of its writing Louise Hay was a popular Science of Mind minister, and her book and career would probably have faded into obscurity under normal circumstances. But something extraordinary happened. The AIDS crisis began, and Louise Hay, with her slightly raunchy and matter-of-fact manner, her mysterious background and her frank acceptance of gay and lesbian people, became the spiritual inspiration to thousands of men who were dying from that terrible disease. Suddenly, Hay and her little book were an intrinsic part of a social and cultural moment that caught up some of the greatest and most creative minds of a generation. Leading her famous "Hay Ride" healing sessions which were packed to the rafters with gay men, Louise Hay became the first major religious figure who addressed the AIDS problem directly, and treated people with AIDS with dignity and compassion. Hers was a lone voice for some years, and her personal bravery and integrity have been, I feel, forgotten in recent years. In the early 80s very few people were saying it was alright to be gay, and this elderly lady-minister, with her old-fashioned New Thought ideas and quaint little book, was a lonely voice in the wilderness.
You Can Heal Your Life became mainstream, of course, and was for many years - and remains - a bestseller. Hay was one of the first to see the possibility of new forms of media, and released many cassettes of her meditations and other work.
The book is beautifully, if simply, written, and Hay has a great gift for getting her ideas across. She has been criticised and lampooned mercilessly over the years, but she has gone from strength to strength, becoming a powerful publishing industry tycoon with her own company Hay House, which has made the careers of many others in the self-help and metaphysical fields.
Indeed, Hay has never really written another book - her entire philosophy was so succinctly and so prefectly expressed in You Can Heal Your Life. Other books have been printed, but they are really just transcriptions of her talks and workshops, as any avid listener to her audio material can soon discover.
It makes for fun reading, and is frequently outrageous. She uses a male prostitute as an example of how to apply prosperity thinking, for example, and she suggests that people should masturbate when they feel a migraine coming on. The book consciously addresses itself to actors, artist, writers and other creative types, proving that Ms. Hay, writing from LA, knew who her core clientele would be.
But the fact remains that it is one of the most seminal and culturally influential self-help books ever to be written, and new generations of readers are constantly discovering it. Her simple prose and clear thinking make the book much more accessible than other New Thought classics, and her message of love and self-acceptance seems to continue to strike a chord in the public imagination.

Florence Scovel Shinn

If ever there was anyone willing to "speak the word" of positive truth, it was Florence Scovel Shinn, an early 20th Century illustrator, New Thought preacher and bestselling writer. Her little book The Game of Life and How to Play It is still in print and is perennially popular.
Her books are slight and wonderfully old-fashioned in their language and examples. Florence was a dyed-in-the wool positive thinker, and in example after example she illustrates how people's lives have been turned around through taking a more optimistic view of things and employing the tools of prayer, affirmation and visualisation. Like many teachers of the time, she cast herself as a "metaphysician" (a wonderful job description!), and it is certain that her early training as an actress greatly helped her in her later career as popular preacher.
She died in 1940, and her books have influenced many modern writers in the self-help field, most notably Louise Hay.


"There is a supply for every demand."
Florence Scovel Shinn

The Body Expressing the Mind

A very common idea within the world of self-help is that sickness is merely an external expression of negative states of mind.
The virus, the bacteria, the inherited illness - all are bunkum in the world of self-help, where one's unfortunate physical circumstances can only ever be evidence of wrong thinking.
This is a very old idea, and, like many popular self-help ideas, can be traced back to the work of Phineas Parkhurst Quimby, a faith healer who inspired the work of Mary Baker Eddy and many others.
The concept is still going strong - kept alive in the 80s and 90s through the work of Louise L. Hay, some Australia authors also subscribe to this system of ideas, most notably Annette Noontil and Inna Segal. In most of these books one can look up the symptoms of one's illness and discover the corresponding mental or spiritual causes. Then there is normally a suggested cure, taking the shape of an affirmation or prayer or visualisation which will reverse the negative state that caused the trouble. Such a system seems to be very comforting to those who are ill - probably quite understandable when one considers how alienating and authoritarian the conventional medical system can be.
I'm very interested in Inna Segal's work because she is quite young and the book (The Secret Language of Your Body) has been released quite recently. It intrigues me how she managed to learn and absorb these old ideas. I can see the strong influence of New Thought and Christian Science teachings in the work.
But, on a purely practical level I have to report that a chronic health condition I was suffering from last year remained completely unaffected even though I scrupulously applied these 'esoteric healing' methods. Eventually the only cure was good old fashioned surgery.

You Can Do It!

I've been reading Paul Hanna's book You Can Do It quite closely, because he will form the basis of one of my chapters. I really want to write something about the migrant experience and self-help authors, but Hanna doesn't mention it, at all. Frustrating for me. I shall have to read all of his other books very closely to see if I can make a case! It's interesting because throughout the book he refers to himself and his experiences regularly (which is characteristic of the genre as a whole), but he is normally only positing himself as teacher or catalyst for another person's realisation. An interesting way to cast oneself, and it's something I will be exploring further.
It's actually quite a good book - simple but effective. In real life (I've attended one of his seminars) Hanna is quite a charming man, and this unpretentious charm comes across in the book.
It has helped me make a case for the place of the ""Struggle" autobiography always present in Self-Help books. In this one Hanna details how he reached a low-point in his life when he didn't even have a car in which to drive to his cousin's wedding in Sydney's Western suburbs. This was his Scarlett O'Hara moment, and he vowed to himself that he'd never be car-less again.
This kind of scenario appears again and again in self-help literature, frequently framed around a struggle with serious illness (Hanna does this, too, in his seminars).
Hanna is big on attitude adjustment, goal setting and the power of affirmations - all standard ingredients of any self-respecting self-help book.
Ultimately the book is about enthusiasm and approaching one's life with passion - emotions more easily fired up in a seminar than a book, but Hanna does his level best to achieve it here.

John Randolph Price

One of the more colourful figures in the self-help movement is John Randolph Price. I am currently reading his Nothing is Too Good to be True, an ambiguous title if ever there was one. It is his usual eccentric and often inspiring collection of affirmations, prayers and madcap techniques to guarantee prosperity and success. The author makes some spurious claims as to the antiquity of the information presented in this book, making the usual assertions that his is merely a re-interpretation of a more ancient wisdom. Remember, The Secret claimed the same thing. In most cases the information is no more ancient than the forefathers of the self-help movement and the tenets of New Thought, Religious Science and Theosophy.
Mr. Price's great classic is The Abundance Book, normally coupled with is audio feature The 40 Day Prosperity Plan. Now, the significance of a 40 day plan will not be lost on some, and Price's method - which seems to me to be indebted to the work of Godfre Ray King - is based on the repetition of affirmations and attempting to imbue those affirmations with some kind of positive energy.
These are two area that I am beginning to realise will need some discussion in my thesis - the advocacy of affirmations and the wording of suggested affirmative phrases, and this idea of 'positive energy'.
Mr. Price is a charming, old-world figure, though in truth I find the books a little too rambling and hastily prepared to enjoy completely. They are released through Hay House, which should point toward a more spiritual emphasis in their teaching. Price was an advertising man who retired into the business of Metaphysics, setting up the obligatory spiritual organisation called The Quartus Foundation. He must be quite an age by now.

The Power of Positive Thinking

While I was in Phnom Penh I was delighted by the presence of really quite good second-hand bookshops - something that is absent from Vietnam. As usual in such places, there was an eclectic collection of books - heavy on chick-lit and murder mysteries, and also a substantial number of business and self-help titles. For US$3 I bought this well-thumbed copy of the self-help classic The Power of Positive Thinking, and it travelled with me all through Cambodia and Vietnam.
I had never read it before, so was surprised to discover that it is extremely religious in content - Peale's main advice throughout the book is to read and memorise scripture and use quotes from the Gospels as positive affirmations. I can't imagine it appealing at all to modern day self-help readers, who are largely an unbelieving bunch, and those that are interested in spirituality tend to steer away from the old-fashioned style of 'memorise scripture' Christianity.
It would be unfair, however, to characterise Peale as some sort of fundamentalist Christian idealogue trying to propagate a religious agenda by stealth. He was, after all, an ordained minister, and a famous one at that. Kind of like the Benny Hinn of his time, only nicer and more substantial.
Peale had been born a Methodist, but became a famous clergyman with the Reform Church in America, which was very similar in theology and worldview. And while the religious advice he offers in this book is perfectly inoffensive and acceptable to almost any kind of Christian, his own personal beliefs were reasonably unconventional and progressive - influenced as they had been by the New Thought teachings of Charles Fillmore and Ernest Holmes, and incorporating a species of spiritualism influenced by his reading of Swedenborg.
So it's an odd book - I wouldn't even call it self-help, more a prayer manual and a practical guide to using the Bible. But if you find it in any bookshop (and it is still in print) it will almost certainly be filed under "Self-Help."